SHIPMAS DAY 3: OpenAI releases Sora
This has a lot of creatives worried (and smart ones excited)
Sam Altman was back for this one. Two announcements to do with text-to-video tools. Sora, OpenAI’s incredibly good video creation tool, is now live, and there was a surprise too. If you work for any agency or a brand you’ll want to read on and send this to your teams tomorrow.
Here’s everything you need to know about today’s announcement.
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