What Did OpenAI Do This Week? - 30/04/2023 [+20 LINKS]

OPENAI WANTS TO CONTROL BRAND, AVOID COURT

OpenAI is taking steps to clarify the distinction between what is truly OpenAI and what simply utilises OpenAI products. Trademarks are being applied for, brand guidelines are being updated, and language requirements are being put in place when external parties reference OpenAI products. The move is necessary in order to avoid confusion and ensure accountability, especially in cases such as rampant AI comment spam on platforms like Amazon. OpenAI wants to avoid constant legal battles in the future and is taking proactive measures to prevent this from happening. Building a strong brand is crucial for any business, but it's especially important for those operating in a complex and competitive market. Doing so will likely improve search engine optimisation (SEO), increase clarity, and enhance public relations efforts.

Now back in Italy, thanks to some system tweaking, a noteworthy, symbolic and important move for OpenAI, the company is likely to remain on the charm offensive after some recent damaging media blows. OpenAI’s feet will be starting to feel warm but not toasty. The head of the Federal Trade Commission, Lina Khan, warned this week that the U.S. government will “not hesitate to crack down” on harmful business practices involving artificial intelligence; and the EU and UK are already drawing up legislation around generative AI. Yet, the slow pace at which government and institutions are wrangling with legislative demands will suit OpenAI’s timeline.

SO WHAT?

As competitors enter the generative AI field, OpenAI is expected to take further measures to protect its brand. Although the technology was not designed for misuse or negative outcomes, such incidents are occurring. In these fragile economic times, Europe and Congress will seek to minimise future damage. The fake Drake scandal is an example of the multi-billion dollar issues that can arise overnight that have arisen. Proposed EU copyright rules will undoubtedly affect OpenAI, and the company may be required to disclose copyright material used in building its systems. As consumers have yet to explore OpenAI's products (unlike Cambridge University) fully, the repercussions are still emerging. The current issues are just tremors, and the real impact has yet to be felt.

Not all bad news for OpenAI (and competitors) this week, though. The first real-world study with Gen AI is out, and the data suggests that the average worker’s productivity is boosted by 14%. So expect a prompt engineering training course email to plop into your inbox soon.

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